Bark Public
"Social Suite: Marketing Drive has helped our business grow our presence on social media and generated additional revenue for Bark Public House. They have targeted a specific audience of high value clients that is allowing our business to grow month over month. We look forward to each new quarter of exciting content that they bring us."
Story
- Bark Public House: premier dog care facility in Nashville offering boarding, daycare, grooming, and retail services, plus a social experience for dogs and their owners.
- Owner Breck Phillips sought tangible sales results, partnering with Drive to focus on generating purchases rather than vanity metrics.
Goal
- Breck wanted to see an increase in sales.
- Aim for a 3x return on investment (ROI) in the first year by bringing in 33 new customers each quarter at a cost of $45.45 per purchase.
- Focus on increasing sales and generating repeat revenue.
Solution
- Targeted dog owners who hadn’t heard of Bark Public using customer data and Facebook ads to attract new customers.
- Cross-sold Bark Public’s services to existing customers through 5 Facebook campaigns, increasing both retail product and social patio purchases.
Results
- Achieved a 45.11x ROI in the first 3 months, with 416 new purchases (far exceeding the 132 target for the year).
- Increased repeat revenue by 23%, generating $63,228 through cross-selling.
- The success led to a 50% increase in advertising spend, expected to boost campaign performance by another 50%.
