There’s a lot that goes into being a great event management professional. You’ve got to be a natural storyteller who’s great with people, a born leader, and a logistics master with a head for numbers. You’ve got to be capable of thriving in a high stress work environment, and picking up on the energy of those around you to keep yourself going.
You’ve also got to have a great toolkit at your disposal – a set of applications and equipment that makes your job easier and your events better. You need to understand how, when, and where to use your tools. That understanding more than anything is what separates the good event organizers from the great ones.
The good news is that such knowledge can be learned – and we can help.
In this article, you’ll gain an understanding of what Social Wall is, how it works, and – most importantly – how you can use it to make your events better.
What Is Social Wall?
The simplest explanation for a Social Wall is that it allows you to stream posts from social media to any number of screens on your event’s show floor. There’s actually a bit more to it than that, of course. The platform is designed in such a way that it’s easy to customize it to fit your event’s branding – everything from color scheme to logos to fonts can be changed however you like.
In terms of direct engagement, event organizers can run realtime polls for their followers to vote in on Twitter or Instagram, while announcements can be posted to the Social Wall either manually or automatically.
Social Wall can be broadcast on your site as well as on the event floor. What that means is that even if your venue doesn’t allow you to set up screens on which attendees can view the goings-on, you can still use it for event broadcasting. It can still provide you with a great deal of value.
Why Should You Use A Social Wall?
The world today is now more connected than ever, and it’s exceedingly rare to find someone without a Smartphone and at least one social media account. No matter where we are, many of us are glued to a screen of some kind – whether posting to Facebook or sharing our thoughts on Tumblr or uploading images to Instagram. It’s a level of engagement that’s never been seen before in…well, pretty much anything.
Part of that is tied to our innate need to be heard, seen, and approved of in the online sphere – something which social networks are almost too good at providing to us, and a set of traits which, at their most extreme, border on narcissism. Although none of your attendees are likely to be quite that bad (textbook narcissists are rarer than you’d think, thankfully) they’ve all got that same innate drive to have people hear their voices. They’ve still got that same inborn need for approval.
Setting up a Social Wall allows you to tap into those traits. It allows you to use the interest your attendees have in being heard to make them more active participants in your event. Now, rather than talking about a particular keynote with their friends, a guest can send their thoughts to Twitter, where they’ll automatically be picked up and displayed for the entire event to see.
Not only that, it provides you with a platform you can use to talk directly to people at your event. You can use the Social Wall to keep people apprised of what’s going on, to ask them about their questions, comments, or concerns, or to get them hyped for a speaker or celebrity guest. In short, it’s a tool that combines marketing, information, and participation.
Next up, let’s talk about the installation process.
What’s Involved In Setting It Up?
Very little. Provided you’ve a web browser and access to the Internet, you can get your Social Wall up and running with relative ease. There are two options available for you here – the self-service option allows you to create and set up your own Social Walls using the online tool, while the full service plan will remotely design, configure and customize a Social Wall to your exact specifications.
One thing – you’ll need to figure out a few hashtags related to your event before you get your platform up and running. Hashtags are how the system knows to display a post, after all.
A Few Additional Tips
Before we conclude, I’d like to offer up a few extra pieces of advice for those of you thinking about using Social Wall. They’re not all strictly related to the platform, mind you. Anyway, let’s dive right in:
⦁ Choose Your Hashtag Wisely: Keep it short and precise (10 characters or less is ideal, no more than 20 characters ever), and use one that’s both obvious and simple. Do a search on your chosen hashtag (or hashtags) to make sure no one’s using it already; you don’t want your Social Wall crowded with a bunch of unrelated posts. Lastly, make sure your audience knows about your hashtag – promote it as much as possible in the days leading up to your event.
⦁ Follow The Top Attendees On Twitter: Who has the highest klout score out of the people showing up on your Social Wall? Who has the most followers, or seems to be getting the most re-tweets? It could well be worth your time to follow them, as you’ll be able to get a better feel for who they are and you could easily inspire them to return to a later event.
⦁ Figure Out Who Your Primary Participants/VIPS Are: Who are your guest speakers? Do they have Twitter, Facebook or Instagram? Prioritize their posts – they’re some of the most important people at your event.
⦁ Post Tweets Of Your Own: You can’t just fire off a Social Wall at your audience and forget they exist. You need to show that you’re participating too – you need to show that this is something you and your team also have an interest in.
Anyway, there you have it – a guide that walks you through the process of setting up and using Social Wall. In the right hands, it’s a formidable tool, and a great choice for any event where attendee engagement is a must. You should go create a Social Wall now.
One screen to rule them all! Use a Social Screen to turn your event into a conversation! It helps builds social proof and online exposure, converting spectators into active participants! Use for TV screen or projector.