To question the power of social media in society is to question the importance of sunlight on earth. It’s no longer a want, but a need. Just imagine what life would be like without platforms that allow people from all over the world to connect. Imagine having to pay hundreds if not thousands on phone bills just to reach loved ones. Imagine having to email an entire album’s worth of photos so friends can see what you’ve been up to. It would be a very lonely world.
Social media can make a big difference for small businesses at a low marketing cost. According to Social Media Examiner’s seventh annual Social Media Marketing Industry Report, 92 percent of marketers working with small businesses (between two and 10 employees) agree or strongly agree that social media is crucial to their marketing efforts.
It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report, 83% of consumers world-wide trust recommendations from friends and family. 66% said they trust consumer opinions posted online.
Analyzing your performance on social media is crucial if you want to achieve your business goals quicker. However, social media managers are very often overwhelmed with the tasks they are in charge of on a daily basis. While they are involved in creating content and community management, they often do not have enough time to spend on social media analysis. What should you know about automatic social media analytics and how to get started with it? Let’s check it out.
Monitoring social media mentions – why it matters, how to get started and what to monitor on social media, and what you can do with what you learn.
From an agency perspective, many utilize social media monitoring at the request of a client who either doesn’t know much about it, or depends on their agency to educate them. With no client direction, it can be a bit difficult to decipher the first steps of what to monitor, who the players are, and the information that will prove valuable to your client.
Social media listening or monitoring has become a routine task in digital marketing recently, and though the necessity of the process is apparent to most social media marketers, the details of it aren’t.
China’s love of QR codes China’s love of QR codes The world’s second largest economy is on the fast track to ditching cash.
Hundreds of millions of shoppers in China increasingly use their smartphones to buy everything from designer handbags to street snacks. At the heart of the country’s digital payments boom are QR codes, two-dimensional images made up of a series of black and white squares.
A social media wall is a tool that allows you to collect content from multiple social media platforms such as Facebook, Twitter, Instagram, YouTube, Vimeo, Vkontakte, Pinterest, LinkedIn and others. Curate the content you collect and mix it with your custom content and display everything on a big screen, integrate it in a live stream or just embed it on your website as a social media feed.
There’s a lot that goes into being a great event management professional. You’ve got to be a natural storyteller who’s great with people, a born leader, and a logistics master with a head for numbers. You’ve got to be capable of thriving in a high stress work environment, and picking up on the energy of those around you to keep yourself going.
You’ve also got to have a great toolkit at your disposal – a set of applications and equipment that makes your job easier and your events better. You need to understand how, when, and where to use your tools. That understanding more than anything is what separates the good event organizers from the great ones.
The good news is that such knowledge can be learned – and we can help.